EB one of my friends knew this guy who worked for a ad agency in nyc that bought ad spaces and shit like that . i dont talk too much to him, but ill email him to see if he answers me.
Originally posted by juicylinks EB one of my friends knew this guy who worked for a ad agency in nyc that bought ad spaces and shit like that . i dont talk too much to him, but ill email him to see if he answers me.
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EB this is the company you want to talk to. They used to be under the name Western International Media but were acquired by IPG which is the world's largest ad agency group. The new name for their media buying service division is Initiative. Here is the contact info for the regional office in NYC. They buy more TV time than anyone else in the world. Billions of dollars.
You can get really good deals on buying spots that most companies don't go after late night.
Initiative New York
1 Dag Hammarskjold Plaza
New York, NY 10017, USA
Originally posted by EscortBiz non adult related its for my mainstream biz, offline ads have worked local tv spots worked and simply want to reach more people using TV.
I know this is off the subject of TV but....It is nationwide advertising that work very very well.
EB this is the company you want to talk to. They used to be under the name Western International Media but were acquired by IPG which is the world's largest ad agency group. The new name for their media buying service division is Initiative. Here is the contact info for the regional office in NYC. They buy more TV time than anyone else in the world. Billions of dollars.
You can get really good deals on buying spots that most companies don't go after late night.
Initiative New York
1 Dag Hammarskjold Plaza
New York, NY 10017, USA
Originally posted by KRL Yeh, except I had their old company name on file. They were acquired and changed the name from Western International Media to Initiative Media.
If it is cable ads I would call the regional cable companies individually. you'll get better deals I have the # for my time warner rep if you need mpls info. We ran a bunch of ads for our dsl and dial up services here localy.
But i would say get a list of cable companies and start dialing. asking for specials or unsold spots.
for networks youll probably better off using an agency.
If it is cable ads I would call the regional cable companies individually. you'll get better deals I have the # for my time warner rep if you need mpls info. We ran a bunch of ads for our dsl and dial up services here localy.
But i would say get a list of cable companies and start dialing. asking for specials or unsold spots.
for networks youll probably better off using an agency.
Initiative is the large buyer of time in the US. They buy huge bulk blocks of cable time at steep discount and then parcel and packages the time slots for their clients. They're able to buy at rock bottom prices using that technique.
They have every market also. Its a pain in the ass and time inefficient to do media buying station by station if you are buying nationwide like EB is talking.
KRL is totally right on that. Although you do sometimes get better rates contacting the cable networks directly the savings are minimal compared to the time and aggravation you save by going through a broker. I did it the long way for my first few products then realized a broker makes a lot more sense. I never looked back.
I've trusted my sites to them for over a decade...
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