Quote:
Originally posted by railz
Branding is one thing we fall behind on in this biz over anything else. While traffic is a key factor, unique content above all else with a powerful branding campaign will win out in the end.
The key element here is not only word-of-mouth advertising, but retention.
Give a good product at a reasonable price and treat your customers well, and word will spread. Keep it up and they will become loyal, and loyalty in the business world is a very powerful thing.
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This thread is all about RETENTION as you mentioned....Customers that stay for 5-6 months is what I shoot for, not customers that stay for 1 month....I believe in QUALITY not Quantity...
Why waste the effort on creating new sites and re branding and marketing something new when you can be alot more efficient with the one you have already...