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Branding is one thing we fall behind on in this biz over anything else. While traffic is a key factor, unique content above all else with a powerful branding campaign will win out in the end.
The key element here is not only word-of-mouth advertising, but retention.
Give a good product at a reasonable price and treat your customers well, and word will spread. Keep it up and they will become loyal, and loyalty in the business world is a very powerful thing.
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