Quote:
Originally posted by Sausage
You know its strange ... I had the same experiences with my sites .. 50% would cancel straight away, many times even before they logged into the members area!
So I made my sites full price join .. no trials, and not only did signup ratios get better, but retention improved aswell. Go figure ?!
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Same thing here. I belive it is due to the fact that you
are not catering to the bargain minded surfer. You are
telling them you are confident enough in your product
not to give them a trial. If a surfer is commited enough
to pay full price he is more likley to hang around
longer. The American consumer feels that if he is
paying more it must be better.
