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Just wanted to add that the site was grossing 600k. There was a sizable downturn during the time period (two months) that Penthouse missed publishing and/or went to press way beyond their deadlines. During those months if memory serves me correct their numbers were down to around 450-550k gross per month. They were enjoying a large margin on their gross as they did not have a large staff, their content was being provided by the print and they were not spending large amounts on marketing as they had no affiliate program. It would not surprise me if their net was actually much larger than many programs with much more press in our industry.
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