Crap - can't find the NBC booth pics...but here's what some of the big boys are putting up (and some of the not so big boys) of Cable TV:
http://www.andrewkavanaugh.ca/picta/nawlins/2004-05-05/
ESPN did a nice booth
Casino & Gaming TV did a cool getup with free booze and
gambling
MTV's booth was decent
Microsofts was sweet, but missing the pic on that too
Lifetime....well, it's nice atleast
I'll grab some pics from the next cable trade show of the real deal booths