Putting SCIENCE to work for porn

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  • $5 submissions
    I help you SUCCEED
    • Nov 2003
    • 32189
    #1

    Putting SCIENCE to work for porn

    Are there any webmasters out there that wish to collaborate in using statistical models to fine tune advertising campaigns and increase conversions?

    Are there existing scripts that already do this?
    Tags: None
    • spamofon
      Confirmed User
      • Jun 2003
      • 2999
      #2
      mmmm.....collaborate

        Comment

        • Rorschach
          So Fucking Banned
          • Aug 2002
          • 5579
          #3
          I use a modified version of PHPAdsNew that integrates traffic stats with click tracking and with my sponsor sales stats... really it's going to depend on what you're trying to do and what kind of campaigns you're talking about.

            Comment

            • $5 submissions
              I help you SUCCEED
              • Nov 2003
              • 32189
              #4
              Don't hate......... collaborate

                Comment

                • $5 submissions
                  I help you SUCCEED
                  • Nov 2003
                  • 32189
                  #5
                  Originally posted by Rorschach
                  I use a modified version of PHPAdsNew that integrates traffic stats with click tracking and with my sponsor sales stats... really it's going to depend on what you're trying to do and what kind of campaigns you're talking about.
                  Good point. That may be a starting point. But one thing that came to mind is that a system wide/multi site approach would be a great test since they have different kinds of traffic.

                    Comment

                    • Rorschach
                      So Fucking Banned
                      • Aug 2002
                      • 5579
                      #6
                      It's relatively easy to modify PHPAdsNew to cope with a whole network of sites, as long as you design the database that you write everything to is well thought out then you can do the reporting in any number of different ways. The scripting is relatively easy (I just use PHP and MySql), it's the design of your database and which variables you want to track that is tricky.

                      I basically only do organic SE traffic and PPC though so it makes things a little easier, if you had a trillion different types of traffic coming into your system and bouncing around things would be a little trickier. But I am a great believer in scientific advertising, John Caples is my idol.

                        Comment

                        • $5 submissions
                          I help you SUCCEED
                          • Nov 2003
                          • 32189
                          #7
                          Maybe PHPAdsNew can be modified to do behavioral modeling and also campaign testing that is dynamic (ie., ad structure changes to accomodate clicking behavior)

                          Originally posted by Rorschach
                          It's relatively easy to modify PHPAdsNew to cope with a whole network of sites, as long as you design the database that you write everything to is well thought out then you can do the reporting in any number of different ways. The scripting is relatively easy (I just use PHP and MySql), it's the design of your database and which variables you want to track that is tricky.

                          I basically only do organic SE traffic and PPC though so it makes things a little easier, if you had a trillion different types of traffic coming into your system and bouncing around things would be a little trickier. But I am a great believer in scientific advertising, John Caples is my idol.

                            Comment

                            • Mr.Fiction
                              Confirmed User
                              • Feb 2002
                              • 9484
                              #8
                              There are some powerful scripts out there, but I think the best ones are privately created and owned by people using them for their own sites.
                              Don't be lazy, protect free speech: ACLU | Free Speech Coalition | EFF | IMPA

                                Comment

                                • Rorschach
                                  So Fucking Banned
                                  • Aug 2002
                                  • 5579
                                  #9
                                  Testing ad variations in real time isn't a huge problem. My solution (which is a bit of a nasty hack) that I use on my testing sites is to run an analysis script as a cron job, which basically tracks the clicks and sales for that hour/ day etc and then swaps the ad through a rotation. If you're using dynamically generated ads then you could swap the ad components around (eg. make changes to headlines, copy etc and then try them on different templates) and then at the end of the day you can print out a nice page of results.

                                  Once again the scripting itself isn't that difficult, but if you have a lot of these tests running at once then you're looking at high server load. I find it best to test when I'm first starting to promote a new niche or sponsor and then leave it with the same ad for a while. I send all my traffic for a given niche into the same mousetrap which makes things easier.

                                    Comment

                                    • $5 submissions
                                      I help you SUCCEED
                                      • Nov 2003
                                      • 32189
                                      #10
                                      That set up looks good.

                                      What I'd like to know if there's a script that can do this:

                                      Create ad with tags for the following variants text, graphics, content

                                      Generate report

                                      Mutate the variant based on the report

                                      Repeat until we find a sustainable CTR and conversion ratio

                                      Originally posted by Rorschach
                                      Testing ad variations in real time isn't a huge problem. My solution (which is a bit of a nasty hack) that I use on my testing sites is to run an analysis script as a cron job, which basically tracks the clicks and sales for that hour/ day etc and then swaps the ad through a rotation. If you're using dynamically generated ads then you could swap the ad components around (eg. make changes to headlines, copy etc and then try them on different templates) and then at the end of the day you can print out a nice page of results.

                                      Once again the scripting itself isn't that difficult, but if you have a lot of these tests running at once then you're looking at high server load. I find it best to test when I'm first starting to promote a new niche or sponsor and then leave it with the same ad for a while. I send all my traffic for a given niche into the same mousetrap which makes things easier.

                                        Comment

                                        • hudson
                                          Confirmed User
                                          • Jul 2003
                                          • 2948
                                          #11
                                          Originally posted by $5 submissions
                                          Are there any webmasters out there that wish to collaborate in using statistical models to fine tune advertising campaigns and increase conversions?

                                          Are there existing scripts that already do this?
                                          yo yo...I got all the scripts

                                          but, if you got some cash, maybe we can combine a few Harvard professors with some India programmers!

                                            Comment

                                            • KRL
                                              Entrepreneur
                                              • Oct 2002
                                              • 31429
                                              #12
                                              I use the same type of statistical modeling analysis that Hef uses. If the curves point up you're good to go and that's all you need to know.



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                                                Comment

                                                • hudson
                                                  Confirmed User
                                                  • Jul 2003
                                                  • 2948
                                                  #13
                                                  Originally posted by KRL
                                                  I use the same type of statistical modeling analysis that Hef uses. If the curves point up you're good to go and that's all you need to know.

                                                    Comment

                                                    • Rorschach
                                                      So Fucking Banned
                                                      • Aug 2002
                                                      • 5579
                                                      #14
                                                      Originally posted by $5 submissions
                                                      That set up looks good.

                                                      What I'd like to know if there's a script that can do this:

                                                      Create ad with tags for the following variants text, graphics, content

                                                      Generate report

                                                      Mutate the variant based on the report

                                                      Repeat until we find a sustainable CTR and conversion ratio
                                                      That would be simple, someone on scriptlance could probably do it for you for $100. You are much better getting a custom script done (based around an existing open source product so you don't reinvent the wheel, and so you have the full source for modifications later), rather than buying someone's precanned binary offering.

                                                      Hugh's the original pimp.

                                                        Comment

                                                        • - Jesus Christ -
                                                          Confirmed User
                                                          • Mar 2003
                                                          • 7197
                                                          #15

                                                          Amen

                                                            Comment

                                                            • sickkittens
                                                              I am a meat popsicle.
                                                              • Jul 2002
                                                              • 25100
                                                              #16
                                                              Originally posted by - Jesus Christ -
                                                              Hot!

                                                              HIGHEST PAYOUTS FOR NO-CONSOLE TOURS IN THE ENTIRE INDUSTRY!
                                                              THIS SIG CAN BE YOURS FOR $200 - ICQ: 78881543

                                                                Comment

                                                                • $5 submissions
                                                                  I help you SUCCEED
                                                                  • Nov 2003
                                                                  • 32189
                                                                  #17
                                                                  Heheheh that's ironic given what's going on


                                                                  Originally posted by hudson


                                                                  yo yo...I got all the scripts

                                                                  but, if you got some cash, maybe we can combine a few Harvard professors with some India programmers!

                                                                    Comment

                                                                    • hudson
                                                                      Confirmed User
                                                                      • Jul 2003
                                                                      • 2948
                                                                      #18
                                                                      Originally posted by $5 submissions
                                                                      Heheheh that's ironic given what's going on


                                                                      hmmm...lucky guess?

                                                                        Comment

                                                                        • Mr. Marks
                                                                          Confirmed User
                                                                          • Jun 2001
                                                                          • 7517
                                                                          #19
                                                                          Originally posted by - Jesus Christ -
                                                                          Looks similar to the Tom Tom club art of the early 80s

                                                                            Comment

                                                                            • - AFN -
                                                                              Confirmed User
                                                                              • Jun 2003
                                                                              • 3101
                                                                              #20
                                                                              If I knew C+ I would take this on. Sounds like a fun as well as profitable project.
                                                                              cat cash* | tr -d '\r' | tr -s '/n' > money

                                                                                Comment

                                                                                • hudson
                                                                                  Confirmed User
                                                                                  • Jul 2003
                                                                                  • 2948
                                                                                  #21
                                                                                  Originally posted by $5 submissions
                                                                                  That set up looks good.

                                                                                  What I'd like to know if there's a script that can do this:

                                                                                  Create ad with tags for the following variants text, graphics, content

                                                                                  Generate report

                                                                                  Mutate the variant based on the report

                                                                                  Repeat until we find a sustainable CTR and conversion ratio
                                                                                  When you think about it, the range is so great that it is kind of hard to go about it that way. Just think about all the possiblities of sell phrases or design.

                                                                                  I think this is a question more of your dataset than your program. Anyone can program a self-mutating script to find the max CTR, etc. It is more a question of your inputs.

                                                                                  BTW I have been royally flamed in the newsgroups for top posting...I don't really care, but some people find it rude ;-)

                                                                                    Comment

                                                                                    • mryellow
                                                                                      Confirmed User
                                                                                      • May 2001
                                                                                      • 934
                                                                                      #22
                                                                                      The old CEO Andy from Sextracker wrote some articles a good
                                                                                      while back on what he called "traffic vectors". For each site he
                                                                                      draws a map of where the traffic is coming from and what it's
                                                                                      been exposed to already. This map is then used to choose
                                                                                      sponsors and techniques to appeal to the given sites traffic. I
                                                                                      believe this technology is still a part of MoneyTree however they
                                                                                      may have moved to a simplier system. MoneyTree tracks/tracked
                                                                                      which banners surfers have seen and clicked on then displays
                                                                                      adverts that appeal to that peticular surfer based on their
                                                                                      experiance on other sites running the MoneyTree program.

                                                                                      -Ben
                                                                                      Cyberwurx Hosting
                                                                                      After trying 5 different hosts, I found the best.
                                                                                      Since 1997 I've had 2 hours of downtime.
                                                                                      Fast support, great techs, no hype, no gimmicks.

                                                                                      <- I in no way endorse whatever just got stuck on the left of my post.

                                                                                        Comment

                                                                                        • - AFN -
                                                                                          Confirmed User
                                                                                          • Jun 2003
                                                                                          • 3101
                                                                                          #23
                                                                                          That's sweet. I'll try MoneyTree if they use this model.


                                                                                          Originally posted by mryellow
                                                                                          The old CEO Andy from Sextracker wrote some articles a good
                                                                                          while back on what he called "traffic vectors". For each site he
                                                                                          draws a map of where the traffic is coming from and what it's
                                                                                          been exposed to already. This map is then used to choose
                                                                                          sponsors and techniques to appeal to the given sites traffic. I
                                                                                          believe this technology is still a part of MoneyTree however they
                                                                                          may have moved to a simplier system. MoneyTree tracks/tracked
                                                                                          which banners surfers have seen and clicked on then displays
                                                                                          adverts that appeal to that peticular surfer based on their
                                                                                          experiance on other sites running the MoneyTree program.

                                                                                          -Ben
                                                                                          cat cash* | tr -d '\r' | tr -s '/n' > money

                                                                                            Comment

                                                                                            • $5 submissions
                                                                                              I help you SUCCEED
                                                                                              • Nov 2003
                                                                                              • 32189
                                                                                              #24
                                                                                              Is there a link to these articles?

                                                                                              Originally posted by mryellow
                                                                                              The old CEO Andy from Sextracker wrote some articles a good
                                                                                              while back on what he called "traffic vectors". For each site he
                                                                                              draws a map of where the traffic is coming from and what it's
                                                                                              been exposed to already. This map is then used to choose
                                                                                              sponsors and techniques to appeal to the given sites traffic. I
                                                                                              believe this technology is still a part of MoneyTree however they
                                                                                              may have moved to a simplier system. MoneyTree tracks/tracked
                                                                                              which banners surfers have seen and clicked on then displays
                                                                                              adverts that appeal to that peticular surfer based on their
                                                                                              experiance on other sites running the MoneyTree program.

                                                                                              -Ben

                                                                                                Comment

                                                                                                • Rorschach
                                                                                                  So Fucking Banned
                                                                                                  • Aug 2002
                                                                                                  • 5579
                                                                                                  #25
                                                                                                  I'd like to read them too if they're still around.

                                                                                                    Comment

                                                                                                    • hudson
                                                                                                      Confirmed User
                                                                                                      • Jul 2003
                                                                                                      • 2948
                                                                                                      #26
                                                                                                      http://trix.sexswap.com

                                                                                                      dig around in there

                                                                                                        Comment

                                                                                                        • $5 submissions
                                                                                                          I help you SUCCEED
                                                                                                          • Nov 2003
                                                                                                          • 32189
                                                                                                          #27
                                                                                                          Originally posted by hudson
                                                                                                          http://trix.sexswap.com

                                                                                                          dig around in there
                                                                                                          Thanks for the link, hudson!

                                                                                                            Comment

                                                                                                            • hudson
                                                                                                              Confirmed User
                                                                                                              • Jul 2003
                                                                                                              • 2948
                                                                                                              #28
                                                                                                              Originally posted by $5 submissions


                                                                                                              Thanks for the link, hudson!
                                                                                                              Oh, np $5 submissions...care to buy me a ticket to India

                                                                                                                Comment

                                                                                                                • Mr. Marks
                                                                                                                  Confirmed User
                                                                                                                  • Jun 2001
                                                                                                                  • 7517
                                                                                                                  #29
                                                                                                                  Originally posted by hudson


                                                                                                                  Oh, np $5 submissions...care to buy me a ticket to India
                                                                                                                  Since this is posted on a public messageboard, I guess its "open source"

                                                                                                                  Thanks for the ideas, fellas!

                                                                                                                    Comment

                                                                                                                    • frankfortuna
                                                                                                                      Confirmed User
                                                                                                                      • Aug 2002
                                                                                                                      • 1504
                                                                                                                      #30
                                                                                                                      Although we are in the pharmaceutical business, not pr0n per-se, we do extensive tracking and analysis. Our back-end uses many of the methodologies and techniques found in this open source project.

                                                                                                                      http://www.phpopentracker.de/

                                                                                                                        Comment

                                                                                                                        • Mr. Marks
                                                                                                                          Confirmed User
                                                                                                                          • Jun 2001
                                                                                                                          • 7517
                                                                                                                          #31
                                                                                                                          Originally posted by frankfortuna
                                                                                                                          Although we are in the pharmaceutical business, not pr0n per-se, we do extensive tracking and analysis. Our back-end uses many of the methodologies and techniques found in this open source project.

                                                                                                                          http://www.phpopentracker.de/
                                                                                                                          Looks great, definitely a good place to start:
                                                                                                                          The analysis of clickpaths is essential when you want to measure the usability of your website. phpOpenTracker's API functions 'shortest_paths' and 'top_paths' help to answer questions like: Is the navigation intuitive enough? Do visitors find the shortest, most direct way from A to B? How are ads percepted? On what document do they leave the website -- and where to? The answers to these questions help you to improve the user experience and the way your website is percepted by your customers

                                                                                                                            Comment

                                                                                                                            • $5 submissions
                                                                                                                              I help you SUCCEED
                                                                                                                              • Nov 2003
                                                                                                                              • 32189
                                                                                                                              #32
                                                                                                                              Maybe plug this into an algorithm. The problem with assigning values to subjective areas like "look and feel" of a site is that there's no hard and fast objective values.

                                                                                                                              You are left with the WHAT and HOW of a click... but rarely the WHY.


                                                                                                                              Originally posted by papichulo


                                                                                                                              Looks great, definitely a good place to start:
                                                                                                                              The analysis of clickpaths is essential when you want to measure the usability of your website. phpOpenTracker's API functions 'shortest_paths' and 'top_paths' help to answer questions like: Is the navigation intuitive enough? Do visitors find the shortest, most direct way from A to B? How are ads percepted? On what document do they leave the website -- and where to? The answers to these questions help you to improve the user experience and the way your website is percepted by your customers

                                                                                                                                Comment

                                                                                                                                • Mr. Marks
                                                                                                                                  Confirmed User
                                                                                                                                  • Jun 2001
                                                                                                                                  • 7517
                                                                                                                                  #33
                                                                                                                                  Originally posted by $5 submissions
                                                                                                                                  Maybe plug this into an algorithm. The problem with assigning values to subjective areas like "look and feel" of a site is that there's no hard and fast objective values.

                                                                                                                                  You are left with the WHAT and HOW of a click... but rarely the WHY.
                                                                                                                                  Better to get CLOSE than not even be in the ball park. I still say this is still worth attempting.

                                                                                                                                    Comment

                                                                                                                                    • - AFN -
                                                                                                                                      Confirmed User
                                                                                                                                      • Jun 2003
                                                                                                                                      • 3101
                                                                                                                                      #34
                                                                                                                                      yeah lets post for more association and collaboration to gain more sites
                                                                                                                                      cat cash* | tr -d '\r' | tr -s '/n' > money

                                                                                                                                        Comment

                                                                                                                                        • KraZ
                                                                                                                                          Confirmed User
                                                                                                                                          • Oct 2003
                                                                                                                                          • 2636
                                                                                                                                          #35
                                                                                                                                          Originally posted by KRL
                                                                                                                                          I use the same type of statistical modeling analysis that Hef uses. If the curves point up you're good to go and that's all you need to know.
                                                                                                                                          Hef's on top of it all ...
                                                                                                                                          Selling MedicalPorn,com and a dozen other gyno & doctor domains here:
                                                                                                                                          http://www.gofuckyourself.com/showthread.php?t=871984

                                                                                                                                            Comment

                                                                                                                                            • hudson
                                                                                                                                              Confirmed User
                                                                                                                                              • Jul 2003
                                                                                                                                              • 2948
                                                                                                                                              #36
                                                                                                                                              Originally posted by KraZ


                                                                                                                                              Hef's on top of it all ...
                                                                                                                                              that's what I love about gfy...how quickly it goes from "statistical modeling analysis" to hef and bunny curves

                                                                                                                                                Comment

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