Quote:
Originally posted by Choker
How is it not a usefull metric? Would you link to sponsor hosted galleries that have .0001 CTR on them? Of course it is not the only factor to consider, but it is extremely important. You have to get the surfer to the paysite before you can even try to get his credit card out of his wallet.
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Sure CTR is interesting and has some relevance. But some galleries can produce high clickthroughs, but pathetic revenue. While others can produce comparatively low clickthroughs but great revenue. Ultimately the only metric that matters is which gallery produces the most revenue for a given number of clicks from an identical traffic source.