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I dont think one has to make that investment right off the bat if starting out. Also it depends on what you are shooting if its fucking and sucking and the people are really into it, as long as its in focus and no big shadows . Surfers are happy.
I started with a cheap HP digital camera and $10 paint lights. The first year we were free and then for the first year we went pay ,we both worked fulltime and didnt touch the money it went into upgrading skills and equiptment.
I think self produced content is more unique and sells better then bought stuff because if you dont have alot of money its the same stuff everyone has. If your a big fish and can afford to have Dean Capture shoot exclusive for you thats another story.
I also think if someone is starting a pretty girl site and they dont have alot of money unless they have a super hot wife or girlfriend who is their primary model and thinks its very hard to do in this day and age.
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