Originally posted by Arousal Design adwords doesnt allow sending traffic to sites with popups so you'd have to send it to an FPA or a tour hosted on your own servers.
I just about always use FPAs. One reason is I like to be able to track the type of traffic coming in via a third party counter and server logs. Something you can't do if you are sending directly to the sponsor. Also if an engine allows a single exit console I want the ability to sell the surfer again to maximize revenue.
Living in Virtual Reality Contact: Email (preferred): furiousmale .at. gmail - Skype: live:shanedws
It totally depends on the type of traffic you are sending to. I mean I would probably not send directly to a pill tour. It just doesn't convert as well as sending it to a directory/reviews style site where they can pick from multiple products.
So in short, it depends what type of program you're sending to.
Originally posted by Furious_Male I just about always use FPAs. One reason is I like to be able to track the type of traffic coming in via a third party counter and server logs. Something you can't do if you are sending directly to the sponsor. Also if an engine allows a single exit console I want the ability to sell the surfer again to maximize revenue.
I've bought some pretty expensive listings on both Sex.com and Overture and BOTH times I had extremely shitty conversion. I spent about $50 and netted $40 in signups with Overture, and with Sex.com I spent $50 and didn't get a signup. I was sending both of their traffic to an FPA.
I spend over $100k a year on PPC traffic, and I tried sex.com the other day with a small $100 depost. No sales, and crappy productivity, I wouldn't touch it for what I sell.
With PPC engines (especially Overture, since I'm vastly more familiar with their inner workings), I really don't see why you'd want to intermediate your traffic flow with an FPA.
We all know surfers have short attention spans -- if they see a SERP and click on a link, they're saying they want that content, and they want it now. They don't want to be bothered with more ads -- basically, if you give them an excuse to get out of your sponsor's purchase pipeline, they'll happy do it and go somewhere/anywhere else. Hopefully you'll at least catch them with a console, but that's another story...
<br>
Darren - Sales/Marketing Guy -- FlyntDigital/HustlerContent
ICQ: 2907527
Originally posted by Sausage I spend over $100k a year on PPC traffic, and I tried sex.com the other day with a small $100 depost. No sales, and crappy productivity, I wouldn't touch it for what I sell.
Where do you get your traffic from that can actually send a high enough volume??
Originally posted by xenigo I've bought some pretty expensive listings on both Sex.com and Overture and BOTH times I had extremely shitty conversion. I spent about $50 and netted $40 in signups with Overture, and with Sex.com I spent $50 and didn't get a signup. I was sending both of their traffic to an FPA.
Your problem is you gave up at $50. I lost well over $1000 on Adwords until I tweaked my campaigns to get positive ROI. You can't base a 20% loss as being bad on such a low amount invested. You need to up it to a couple hundred at the very least before making a judgement like that.
Comment