Hey Keith, I've been out all day and just seeing this post.
We just hired a former magazine publisher to be our editor, along with several other new key people. It takes a long time to find the right people and we're not in a rush to just grab the first folks that walk in for an interview.
They are doing a whole cool magazine style layout right now, setting up writers, etc.
Like Keith said we're also going to support the site with television marketing like we did with our 900 numbers for a long time. We always got enormous response over the years for our 900 commercials, sometimes over 30,000 calls per day on a single program, so I'm excited to see this develop into mainstream advertising. I've advertised on broadcast and cable networks and its mind boggling when you see the results.
TV is the most powerful advertising medium out there. It gives you instant and immense credibility in the marketplace.
We're looking forward to a long and profitable relationship together for our personals program and with all the affiliates who will be our number one priority. The $ Keith has planned for the affiliate program is going to be an eye opener when he annouces it.
