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I would keep them together, unless you want to build a separate program for all your sites, and make webmasters sign up for all of them. The plus on having a separete program is that webmaster that would not have seen your other sites will see them this way and start promoting it if it's good, that way you can have 4 big sites instead of 1 big site and 3 small ones. Does that make sence?
Edit: for brand recognision you can put the names from your sites on the front page or something like that. I'm a junior at this, just thinking with ya ;)
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