looking forward to learning something in this thread from the king of celebrity
kush, our sites are 100% licensed - our partner is a large paparazzi agency with photographers all over the world - they provide the content, we build the sites.
We've got a basic list of rules that we've agree upon with them based on potential legal issues from the celebrities ... but most of the potential legal problems with celebrity sites are from photographers and owners of trademarks (& names).
In the case of a site like Mr Skin, pr companies for movies *want* them to be in there, so they turn a blind eye to the 'grey' licensing area because the publicity *far* outweighs the loss. I've watched the site evolve over the years from a totally not legal archive of movie clips to an in demand media outlet for celebrity news. Hank, as you mentioned - you even have companies sending you stuff now?!?! awesome ;-)
Here's my top 'what NOT to do if you want to be legal' ...
1) Don't make false claims. eg: 'britney is drunk' = bad ... 'britney is drunk?' = grey ... 'britney goes wild' = passable. Same goes for 'click here for britney sex tape'. THERE IS NO BRITNEY SEX TAPE!!!
2) Don't use names like 'playboy' ... 'alyssa milano' (psycho mother) LOL ... or any other 'name' which is known to send lots of c&d's. If you really want to mention a celebrity name, put it into content - ie, write some paragraph text.
3) Fakes, porno sites etc are the riskiest. IF a celebrity is going to sue for offensive or untrue material, they will start with "Ally McBeal takes a 10 inch cock" & similar. State clearly somewhere on the site its fake if you go this road.
4) Using photos scanned from magazines or taken from other websites is breaching the photographers copyright on the images. The chances of you being found are probably slim - but you just never know!
Kush, if you are planning on SEO, I hope you will consider looking through our site list first! there's a few keywords next to each site -
http://www.celebritybling.com/sites.html
Working on male celebrity sites now, but i'm going a little .... slower ...
