I hate RATIO and CTR - Time for something new? - GoFuckYourself.com - Adult Webmaster Forum

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biskoppen

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#1

I hate RATIO and CTR - Time for something new?

11-15-2003, 10:07 AM

Everybody is talking "Hey man, I have this cool ratio with mysponsor.com" bla bla bla.. or "This gallery-template has a real good CTR"

This is so lame.. RATIO and CTR means NOTHING!

How about we invent something new here.. a new expression .. an expression that can be usefull ..

S-ales
P-ales
K-ilo

SPK

If a gallery makes 50 sales in 100k of traffic the SPK would be 0.5 .. if a gallery makes 25 sales in 100k of traffic the SPK would be 0.25

See this would be something to talk about!

Who gives a fuck if your ratio is 1:25 if you only send 24 users to the sponsor for 100k of traffic... and who cares if your CTR is 8% if your RATIO is 1:17654

If there already is an expression for this I'll just take my red ears and krawl into my cave again...

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cluck

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#2

11-15-2003, 10:08 AM

Eh, that's good for conversation but it way oversimplifies the money making process.

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biskoppen

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#3

11-15-2003, 10:15 AM

This would ofcourse only be useable with gallery traffic

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Nysus

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#4

11-15-2003, 10:16 AM

The actual problem comes when the source of traffic isn't stated nor what page the clicks get counted on.

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Matt

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iroc409

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#5

11-15-2003, 10:19 AM

you can't efficiently track your traffic with this.

if you have a kick-ass gallery design with awesome conversions, but you're sending the traffic to a tour that couldn't sell oxygen to a suffocating person, youre 'spk' bottoms out, and you blame the gallery.

same goes for the opposite, if the gallery sucks but the tour is a rockstar, you're still in the same boat.

you have to track these things seperately, or it doesn't make any sense.

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biskoppen

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#6

11-15-2003, 10:19 AM

The page the clicks are counted on will be irrelevant with "SPK" .. sponsors can show their 2nd or even 3th page clicks as much as they want, won't influense a "SPK" which anyone can calculate and have a precise measurement of how well their gallery goes with a sponsor .. on any TGP

Last edited by biskoppen; 11-15-2003, 10:22 AM.

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The Click

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#7

11-15-2003, 10:20 AM

your a go getter

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biskoppen

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#8

11-15-2003, 10:21 AM

iroc409,

The SPK would show the combined result of the gallery and which tour it sends traffic to..

The same gallery sending to another tour could result in another SPK

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biskoppen

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#9

11-15-2003, 10:29 AM

ehehehe, just saw I wrote P-ales ;)

Ment P-er ofcourse ...

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Dildozer

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#10

11-15-2003, 10:29 AM

Errrrr...

It's pretty much the same thing, i mean you can send 100 surfers, make a sale and pretend to have a sale and pretend to have a SPK of 10

Spam link here
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iroc409

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#11

11-15-2003, 10:29 AM

Originally posted by biskoppen
iroc409,

The SPK would show the combined result of the gallery and which tour it sends traffic to..

The same gallery sending to another tour could result in another SPK

but then if _all_ you're looking at in the equation is the combined spk... it doesn't help. what do you change, the gallery or the tour?

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biskoppen

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#12

11-15-2003, 10:34 AM

Originally posted by iroc409

but then if _all_ you're looking at in the equation is the combined spk... it doesn't help. what do you change, the gallery or the tour?

Well, if you knew that you would be rich quite fast ... SPK is a tool to check if the things you're doing is good .. if they are bad it won't be able to point out exactly what to change..

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biskoppen

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#13

11-15-2003, 10:35 AM

Originally posted by Dildozer
Errrrr...

It's pretty much the same thing, i mean you can send 100 surfers, make a sale and pretend to have a sale and pretend to have a SPK of 10

Correct, I'd say that SPK can't be calculate before the gallery has seen at least 100k of hits

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EscortBiz

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#14

11-15-2003, 11:06 AM

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besterman

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#15

11-15-2003, 11:39 AM

how about this ratio:

money in the bank after all expenses divided by amount of time you work per month. I suppose this measures 2 things: leverage factor and margin. These 2 are really the most important, everything else is just a question of volume...
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Tipsy

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#16

11-15-2003, 11:54 AM

The ONLY ratio that matters to me is ROI. Of course you can't forget one of the biggest investments - your own time. If you forget to add that to the equation it won't work.

CTR etc is useful for tracking and following trends if using the same source but at the end of the day it still goes back to whatever gives me the biggest ROI.

Ignorance is never bliss.
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MetaMan

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#17

11-15-2003, 12:03 PM

only people who complain about ratios are the people with no traffic and work at the local movie store on weekends.

the only thing i look at ratios for is if i can tell my surfers likea certain program or not.
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Brad-Wishing

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#18

11-15-2003, 12:07 PM

The reason we use the current terminology and math is because it works.

Aint broke - don't fix it.

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Jimbo

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#19

11-15-2003, 12:07 PM

why get rid of RATIO and CTR?

not saying SPK isn'T usefull. I mean I buy spots based on SPK, but to have a good SPK you need a good combination of RATIO and CTR.

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biskoppen

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#20

11-15-2003, 12:11 PM

Originally posted by Jimbo
why get rid of RATIO and CTR?

not saying SPK isn'T usefull. I mean I buy spots based on SPK, but to have a good SPK you need a good combination of RATIO and CTR.

Yes, exactly! The problem is that people constantly are talking about those two things seperatly (RATIO & CTR) and they mean NOTHING on their own...

So, SPK is just away of putting RATIO + CTR together .. so it makes sense

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#21

11-15-2003, 12:19 PM

Originally posted by biskoppen

Yes, exactly! The problem is that people constantly are talking about those two things seperatly (RATIO & CTR) and they mean NOTHING on their own...

So, SPK is just away of putting RATIO + CTR together .. so it makes sense

They mean nothing on their own and they mean even less put together. Payout type and level, source and quality of traffic, and many more crucial factors just get glossed over and you lose information about the knobs you want to tweak.

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biskoppen

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#22

11-15-2003, 12:27 PM

Originally posted by gornyhuy

They mean nothing on their own and they mean even less put together. Payout type and level, source and quality of traffic, and many more crucial factors just get glossed over and you lose information about the knobs you want to tweak.

Yes, but taking out the SPK from a gallery listed on one site compared to the SPK of the same gallery listed on another site shows the quality of the traffic (for the niche in the gallery)

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Jimbo

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#23

11-15-2003, 12:35 PM

Originally posted by gornyhuy

They mean nothing on their own and they mean even less put together. Payout type and level, source and quality of traffic, and many more crucial factors just get glossed over and you lose information about the knobs you want to tweak.

WTF?

why would I mix payout types and source/quality in my calculation, when I count CTR, Ratio and SPK, it's for a specific program using a specific price per signup, on a specific type of traffic.

CTR and RATIO combined means ALOT!

Maybe I don'T understand your message, but it sounds useless to me.

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