I really don't mind creating custom promo materials for affiliates... since I need to be doing that anyhow and the new materials eventually get added to the regular arsenal. And I'm always glad to help out affiliates that have already started sending traffic.
HOWEVER, when affiliates constantly ask for TITLES for their promotions and basic subject lines for their emails/newsletters that's getting a bit lazy
Of course, it's different when they are asking if something is compliant with the changing laws... but to ask someone to come up w/ your sales slogan is pushing it. lol
But then, maybe I'm just feeling stingy right now... 'cas I know I wouldn't buy hookers for an affiliate... lap dances, drinks, no problem... if you're sending traffic!
Cheers!
Shannon G