As for your best bet, contacting the webmaster and hoping he'll remove you from his keyword list is best. If he still won't listen, try going through his sponsor lists (primarily the ones he's targetting from pages with your name in them) and see which ones you're on good terms with. Try contacting them and see if they can relay the message to the webmaster. More than likely, there is very little you can actually do about this however since ellinude is not a trademark (it might be but I didn't check). Without a TM, the sponsor programs are just contacting the webmaster out of courtesy, nothing more...
Hopefully this works out for you
WG