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Old 06-07-2004, 10:01 PM  
alan-l
Confirmed User
 
Join Date: May 2003
Location: look behind you
Posts: 2,477
Quote:
Originally posted by EscortBiz
nothing wrong with plugins if you got some exclusives.

but like I said about different traffic retains different is very important, if you do a test using TGP traffic the retention wont be as good as SE traffic.

If you monitor TGP traffic joins you will see many cancel BEFORE even logging into the members area.

But if you got exclusive content they will rejoin as long as you have updates, and if your niche some wont bother canceling.

We are also now implementing DRM in all sites, you will be suprised how many surfers download 6 months worth of jerk off material and cancel.

DRM wont allow them to watch the movies unless they have a current membership.

Also always include a non recurring option in your paysite, we get tons of 69.95 and 99.95 non recurring signups, many are retuning members and many just dont wnt to bother with anything remotly called recurring.
yes, I'm interested in DRM, my tech guy is studying it. And we've non recurring options, we get 1 every 15-20 signups, usually the 3 months, but from time to time we get a 6 months signup.

About traffic, we use 80/85% SE traffic, so it makes things a little easier ;) TGP traffic takes too much effort for the results, specially when you're very niche oriented, your niche may not even fit in a TGP category! We also use some alternative traffic sources, and that's why we're moving all the way to exclusive. Nowadays is very affordable, we buy most of it from South America, at first I was worried about the fact they weren't speaking English, but it seems that members don't give a shit as long as they like the action involved, so now we use 1/10 of the content that we used as non-ex, but now it's 100% exclusive. Nice change, I gotta say
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