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if you can get 50-70% retention you are doing well for the first month
for the second month you should be looking at between 40-60% retention of the members who recurred on the first month
for the third month in an ideal world your retention would be around 30-50% on the second months rebills
basically if you can keep your members for 3 months you are doing well imho and a lot of site cant do that!
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