Hello,
I worked in sales 20 + years... I fould it worked best when I called the prospect on the phone first... a simple call... a quick what you do! and then, I'm sure you are busy... could I mail you some information that you can review at your leasiure? Then send the info... Follow up the info. with another call where you set the appointment to meet them and make the sale...
Just my
hope it helps...
Denny