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Direct Marketing - HELP!! - Advice....
Ok I am doing a direct marketing campaign and need help writing the letter, how to get the persons attention so we can get a response and then follow it up...
The product is excellent.. but many do NOT see at as being beneficial until its explained to them..
There will be a letter for each different segment of the market... we are targetting.
Engineering firms
IT firms
Electronics
Business Services
Chemical
How can i firstly get their attention in the letter and then get the response?
We will be following up the mailshot with cold calls after 2-3 days.
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