Ive been reading about this company for a very long time on stock message boards. (TFCT)
Basically, you set the price for an auction above the retail price. And then people use tickets to enter a lotto for the item. Once the number of tickets is reached to satisfy the auction (each ticket = $1, so the # of tickets needed is = to the price you set) a lottery is held and whoever has the winning ticket wins.
anyways, was messing with this a little tonight ($15 worth) and it was kinda fun. Might catch on.
heres the link
http://www.prizewise.com/huh.asp