Lets say that you are promoting sponsor A niche site
Would you bid on the site name of another sponsor's (same)niche site as a keyword?
I'm thinking the advantage to this is that perhaps those surfers are more inclined to buy and would be more likely to check out another site of the same genre.
I'm thinking a disadvantage would be that these people are either loyal to that one site or are just freeloaders in general looking for more free stuff from that site.
Please shed some light as I am just getting into ppc se's
