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Old 06-01-2004, 06:09 PM  
Rick Latona
The Best Ideas Start Here
 
Join Date: Dec 2002
Location: Atlanta
Posts: 6,037
Quote:
Originally posted by tucker
Well put! That is a well thought out, timely and informative article. Rick, nice job!!

What have you found is the balance between membership price and cross sell prices that work to maximize the join without exposure?
Excellent question. Clearly there are many people on the board that would be better qualified to answer that question. As for us, we are now rotating join pages and agressivley pricing some but not all click throughs. A wise man once told me that his goal is to do 1,000,000 chargebacks a month because that meant he had to do 99 millioin and 1 that don't. The real art is to stay as close to 1% as possible without going over it, as you so aluded.
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Rick Latona
http://latonas.com

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