if so why do so many sites have complicated designs?
do simple layouts REALLY sell?
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shut up homoOriginally posted by lakeview
if so why do so many sites have complicated designs?
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basically, because most big paysite programs owners are wrong, they became rich because they don't understand the business, just a stroke of luck and the truth must be revealed by those who doesn't even own a paysiteOriginally posted by lakeview
if so why do so many sites have complicated designs?
Now seriously, let's suppose you're going to buy a car. The car is the same, the cost is the same, everything is the same. Now, one car shop is some crappy office in the Bronx where you just pay and get the key of your car, simple and fast. The other, a really nice place, with some paperwork and waiting and such. Which one will you choose? Apply this to anything you want, INCLUDING paysites.
The word here is TRUSTABILITY, most webmasters thinks surfers are stupid hillbillies, not people that surf for hours and hours a day throughout days, weeks and months and have seen almost anything. Then, you need something that yells: "HEY MOFO, WE'VE A GREAT DESIGN BECAUSE IT'S THE LEAST YOU'D EXPECT, YOU WON'T BELIEVE HOW GOOD IS THIS SITE!" instead of "YO, TURD, I'VE NO MONEY TO PAY A DESIGNER, HENCE NO MONEY FOR CONTENT, GOOD FAST SERVER OR CRAP LIKE THAT. JUST WHIP OUT YOUR WALLET, U WON'T REGRET!"
The only exception to this rule is great design/no content versus crappy design/amazing content, and it's quite difficult to try it unless your site is some "uberknown-motherfucking-moster-classic-site"
but of course, what do I know?
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Bottom line is content and the package everything else is a balancing act.

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Originally posted by harvey
basically, because most big paysite programs owners are wrong, they became rich because they don't understand the business, just a stroke of luck and the truth must be revealed by those who doesn't even own a paysite
Now seriously, let's suppose you're going to buy a car. The car is the same, the cost is the same, everything is the same. Now, one car shop is some crappy office in the Bronx where you just pay and get the key of your car, simple and fast. The other, a really nice place, with some paperwork and waiting and such. Which one will you choose? Apply this to anything you want, INCLUDING paysites.
The word here is TRUSTABILITY, most webmasters thinks surfers are stupid hillbillies, not people that surf for hours and hours a day throughout days, weeks and months and have seen almost anything. Then, you need something that yells: "HEY MOFO, WE'VE A GREAT DESIGN BECAUSE IT'S THE LEAST YOU'D EXPECT, YOU WON'T BELIEVE HOW GOOD IS THIS SITE!" instead of "YO, TURD, I'VE NO MONEY TO PAY A DESIGNER, HENCE NO MONEY FOR CONTENT, GOOD FAST SERVER OR CRAP LIKE THAT. JUST WHIP OUT YOUR WALLET, U WON'T REGRET!"
The only exception to this rule is great design/no content versus crappy design/amazing content, and it's quite difficult to try it unless your site is some "uberknown-motherfucking-moster-classic-site"
but of course, what do I know?
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The best is to try it by yoursef
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Simple always outsells complex, always.
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simple doesn't always outsell complex for me... depending on HOW complex. you can overcomplicate a site to the point where all anyone wants to do is get away from it, but i do make sales on highly designed paysites, reality sites like the socal sites where they still have backgrounds and graphics, and low-graphic sites like my own avs's.
it's all about the niche and the traffic, i think.Comment
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Nice post, couldn´t agree more.Originally posted by harvey
basically, because most big paysite programs owners are wrong, they became rich because they don't understand the business, just a stroke of luck and the truth must be revealed by those who doesn't even own a paysite
Now seriously, let's suppose you're going to buy a car. The car is the same, the cost is the same, everything is the same. Now, one car shop is some crappy office in the Bronx where you just pay and get the key of your car, simple and fast. The other, a really nice place, with some paperwork and waiting and such. Which one will you choose? Apply this to anything you want, INCLUDING paysites.
The word here is TRUSTABILITY, most webmasters thinks surfers are stupid hillbillies, not people that surf for hours and hours a day throughout days, weeks and months and have seen almost anything. Then, you need something that yells: "HEY MOFO, WE'VE A GREAT DESIGN BECAUSE IT'S THE LEAST YOU'D EXPECT, YOU WON'T BELIEVE HOW GOOD IS THIS SITE!" instead of "YO, TURD, I'VE NO MONEY TO PAY A DESIGNER, HENCE NO MONEY FOR CONTENT, GOOD FAST SERVER OR CRAP LIKE THAT. JUST WHIP OUT YOUR WALLET, U WON'T REGRET!"
The only exception to this rule is great design/no content versus crappy design/amazing content, and it's quite difficult to try it unless your site is some "uberknown-motherfucking-moster-classic-site"
but of course, what do I know?
We know by our work that a nice design can really boost a site´s convertions. That´s why we guarantee return on investment to our clients - We know that the surfers trust our designs and therefore sign up more frequentely.
Although, no miracle can be done with shitty content... Sometimes the surfer may join a nice design site with shitty content - but likely he will end up feeling owned and will charge you back. Not a way to go
work hard. play hard.

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I hear you MilenaOriginally posted by Milena Dickman
Nice post, couldn´t agree more.
We know by our work that a nice design can really boost a site´s convertions. That´s why we guarantee return on investment to our clients - We know that the surfers trust our designs and therefore sign up more frequentely.
Although, no miracle can be done with shitty content... Sometimes the surfer may join a nice design site with shitty content - but likely he will end up feeling owned and will charge you back. Not a way to go
maybe you and Bruno could explain the newbies why Hustler paid several times what they'd pay for a shitty design with no guarantees whatsoever, other than being... err... "simple" (doh!). Guess Hustler is just a newbie too, huh?
Just one thing: maybe the designer is not the owner of a truth, in fact he isn't at all, I'm a very convinced defender of the need to fit your shoes. In other words: if you don't know the niche, or you don't like it, just pass, you'll get respect from that client you're losing at that time. ie: I prefer not to do amateur or teen sites, and when I get to do some task I don't know I also work on information and research. I made this without knowing the niche, so I talked with lotsa people knowing it, including a psychologist and it worked incredibly good. I'm sure most people here would say "fuck, throw a couple pics, an enter link and you're at it". Of course I'd do it, and even charge more for that. But my customer's money matters, and I prefer to have them getting back to me to do them more work
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I was making more sales my first week on a VERY simple design than alot of people here make today on flashy designs.
KEEP IT SIMPLE STUPID!
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I agree with you.Originally posted by stocktrader23
I was making more sales my first week on a VERY simple design than alot of people here make today on flashy designs.
KEEP IT SIMPLE STUPID!
My simple designs convert better than the one I paid $ 1500 for
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I agree. While I think its stupid to overgeneralize like some are and say 'simple is always better'...I know a TON of good graphic designers, that can make AWESOME sites (many that have done so for large, well known corporations), but still couldn't make on that SELLS. Creating good tours takes not only pure DESIGN skill, but marketting sense as well - seems obvious, but really, there aren't many that have both.Originally posted by chodadog
Simple will always beat a complex design created by a designer with no idea how to pitch a sale.Comment
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Fuck complex and pretty guys want PORN not pretty graphics..........
Examples:
free sites:
the hun - (never fancy & pretty)
Paysites look at how much BOB made when their site looked like shit..... their secret give unique content and update a lot.
the old sweetloads made some fortunes and they weren't fancy just gave surfers what they wanted - unique content!Comment
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We have three keywords here, sofide:Originally posted by sofide
I hear you Milena
maybe you and Bruno could explain the newbies why Hustler paid several times what they'd pay for a shitty design with no guarantees whatsoever, other than being... err... "simple" (doh!). Guess Hustler is just a newbie too, huh?
1) Reliability.
2) Surfer Experience.
3) Awe.
We want the surfers to feel comfortable and confident about the website they are browsing. We want the surfers to find information and analyze the content easily throughout the site, with a perfect flow. We want them to say "wow" several times, while we give them the reasons to be paying for access to that site. This is what premium design is all about.
And this is only on the Business to consumer side. On the business to business side, Dickmans Design bases its excellence not only on return on investment. We also do our very best everyday to provide topnotch customer service, going the extra mile for our customers.
Briefly, this is why Hustler (Webquest) and many other satisfied clients go to www.DickmansDesign.com when they need a high-end paysite design.
I hope this answers your question sofide, thanks for asking bro!
Take care and kind regards,
Bruno Dickman
work hard. play hard.

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I was one of those people who thought that design was what it all about. Until i joined GFY. A lot of people pointed out to me that something a little more amateur in style would make for better conversions. All I could think was "I dont want my site to look like shit just so I can make money..I want to be proud of my site".
So...I gave it an amateur look with a decent design. I knew 100% that I didnt want me website to look like these other crap geocities look-a-like sites.
So..here is what it now looks like. http://www.heatherhamptons.com
Sales are booming and affiliates are joining left and right. Guess I learned something new thanks to a lot of the nice guys here at GFY.SIG TOO BIG! Maximum 120x60 button and no more than 3 text lines of DEFAULT SIZE and COLOR. Unless your sig is for a GFY top banner sponsor, then you may use a 624x80 instead of a 120x60.Comment
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Originally posted by hyatla
I love this thread. It gives me another reason of being lazy at designing TGP.
1001+ posts in 30 days.. damn man, where do you find the time?Xanadu024 (aim) or 286785389 (icq)
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Originally posted by AlienQ
Bottom line is content and the package everything else is a balancing act.

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I thought this thread died?
Here is the best possible answer I could give to dazzle & design VS content & functionality debate...
GOOGLE
Google had the simplest design of any SE of it's time (still does for the most part).... they also had the most RELATIVE and FUNCTIONAL search results (aka - content)
The highest quality content & simplest interface to access that content will put you ahead of the pack in my opinion.Last edited by goBigtime; 11-03-2003, 03:08 AM.Comment
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All of my layouts are as basic as you can get... I NEVER link to tours, sign up pages only. The more simple my pages, the better I convert. It's great
I tried fancy layouts and full page ads and pretty banners and tours and filling it with fluff and hype... I converted 10 times worse... I changed back to amateur looking pages, that look straight off of the Front Page press and viola... instant conversions.Comment
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Although you didn't intend it, you are right.Originally posted by harvey
basically, because most big paysite programs owners are wrong, they became rich because they don't understand the business, just a stroke of luck
Making money in this game from '96 - '00 was easier than getting wet in a thunderstorm. Even I made good six figures a year despite zero talent for a sales pitch and no feel whatever for what I am selling. The business still hasn't got really tough for most who were well established by the time the steam began to run out.
Sure there are some real professionals who have what it takes to prosper even as the industry matures. But against that we can all think of big sites - not just pay sites - that wouldn't stir a flicker of interest if they were start-ups today.
If fortunate timing were not behind a lot of the success stories, we wouldn't have the myth that the porn industry is somehow exempt from the rules that govern other industries. Look around at how many operate as if porn's customers are a different species from the customers of other businesses. That isn't a sign of people who know what they are doing, but of people who were lucky enough to be around when demand vastly outstripped supply. Over the next 5 years we are going to see who succeeded because of what they did and not despite it.
As to the specific issue of this thread: using photoshop doesn't automatically equate to good design and good design doesn't exclude the use of simpler, graphically minimalistic layouts. There are good and bad examples of every kind of layout and the huge audience to which we are exposed guarantees there will be customers for them all. It also guarantees that no one style will appeal to more than a tiny minority. We could do with a heck of a lot more variety.Comment
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Wow, such a big surprise how the designers come to a thread like this and say complicated/expensive is best.Comment
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shit design - hot pictures / vid's on the front free section and you will have members. They care for whats going to get them off - not whats going to ultimately slow their download time. Keep it siimple.Comment
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Guess you've never seen TheHun.net?
That's simplicity in its purest form.
And he was smart enough to not touch its simplicity after all these years of making a fortune from the same 1 page style site.
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