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For some it can be a way to attract new customers. They blow out older material that is for the most part just sitting there getting the occassional sale. If the quality is good the people attracted to the blowout may buy some of the newer material.
It also looks like a way for some producers to clean house of their older material and fund some additional new material or upgrades in equipment.
For others it just looks like the only way they make any money what so ever.
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