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Ok one more for the Bad Doggy
If you experiance your ranking is out on a rollercoaster ride,
and you no longer a placed in top 10 - 20 it can be a good idea to try and increase your link popularity by finding pages with PR(?) 5/10 in your category and exchange links with some of them.
To increase the odds of a googlebot + yahooslurp gaining access to your links/HTML documents i would recommend that you design a spider-map.html document with optimized keywords and doing so you can only hope that next update of index/database (googledance) with be worth the effort.
thats about it BD - hope it usuable
and you owe me a bone or something ;)
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