I pronounce it as neesh when I am talking about NaughtyNiche.com because thats how emma pronounces it. but, every time I say that down here in Texas, they look at me like im on crack, so I say nitch most of the other times.
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I've always pronounced it nitch and never realized there was the other way till I started going to shows and listened to people. I think there's far more people pronouncing it neesh though.
Uncultured Americans say nitch, the proper pronunciation would be "neesh". Admittedly, I pronounce it both ways. My Canadian friends always laugh at me. lol
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Brad
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