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i think they probably spelled it epassporte to be:
1) cool and chick.. anything 'european' is considered cool in america.. maybe a bit of mystique... oooo i have an an epassporte card.. just like how gucci puts 'made in italy' as part of their actual logo
2) maybe they think the palindromic-ish effect of putting an e on the beginning and the end of the word is cool... also really puts 'e' as in e-commerce in the person's mind a bit more...
they should make it easier to sign up for though.. surfers are pretty dumb.
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