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Old 05-14-2004, 02:19 PM  
Paul Markham
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
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So what is the secret to success?

If it's not the content, the design, then what is it?

Just throw as much traffic at it as you possibly can, because that's all that matters. Because the surfer is an idiot who will sign up to shit if you throw enough of them at it.

Which tells me the guys putting these sites together don't know what the surfer really wants and can only improve their bottom line by upping the traffic.

Good content will always improve your conversions and your retentions. The difficult part is, recognising what is good and then paying for it. Too many are still buying content on image price, the surfer with $30 to spend is looking to jerk off to porn, not price.
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