|
When I was with SIgnup4Cash, Donnie and I often talked about design. We had an HGH product and the fancy, hi-end looking design didn't convert for shit, but the design that looked like it was made by a retarded first grader with AOL web design software and MS Paint converted almost 5 times BETTER.
Design isn't necessarily about fancy graphics and "look ma, I'm a photoshop guru", it's about getting the surfer to get excited about your content.
As Headless said, fancy designs are generally to attract webmasters more than surfers. If your design is poor, webmasters won't send traffic even if it convert 1:100. They are too egotistical in the "I can do btter than that" sense. A surfer on the other hand wants to know what he's going to get.
A good example is the niche and microniche sites. These sites NEED to look like they were made bya web novice because you want the message you are someone who CARES about the niche and a fancy, hi-end design screams "corporate" and scares surfers off. This is why when major programs open the niche and mirconiche sites they fail or do poorer thn they could simply because they scare off the core surfers who would normally buy a membership to the site.
|