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Main goal is to keep the graphics small, if someone is looking for porn, they are not going to wait more then 10 seconds for a page to load. So make sure if you do have graphics, keep them simple and east to load. And depending on where you make your sales, In the AVS biz, if a site looks very professional, it makes it look like a pay site, and that also scares a lot of people off.
Good luck,
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