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If I ran a paysite I would know precisely what my content was earning and where I was getting the best return for my dollar. I know exactly that running a content site. I know what a great, good average and poor set is worth in the first three months, 6 months and one year. and I know about it's value in solo, two-girl and Boy-Girl. It's part of knowing what to produce to please my customers the most.
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You are right that a professionally run business would know that answer. I don't, because our site is a side gig of ours. With low barriers of entry you only have very few players who can understand the significance of your question, as well as the ability, desire and resources to get the answer.
We're cash flow positive and make a decent side income, so we're happy with the status quo without incurring the large jump in costs to see what the delta of exclusives would bring us. Plus we have too many non-exclusives at this point to make much of a dent (but we are going to buy a few exclusives just to test anyway).