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I would say exclusive is worth about 3-5 times the price of non-exclusive to me. That's about it, really. Of course it would be worth more than that if there were some real features that set it apart from other exclusive providers, like being DVD quality exclusive stuff (very hard to find), being ultra-niched or having some new and different style or location of photography, for example.
The problem with exclusive content nowadays is that there are a limited number of truly attractive or unique looking models available for exclusive shoots. I've been to dozens of sites that shoot exclusive stuff and almost all the models are either unattractive, boring or are on 250 other "exclusive" sites. Sometimes the exclusive sets of a particular model are so similar, that it's hard to tell one site's set of her from another one.
The real value would lie in exclusive MODELS, not just exclusive content. At least as far as I'm concerned. The problem with that obviously lies in the fact that if a site wanted her to be exclusive, they would have to offer her some sort of regular income to keep her exclusive, and that just wouldn't make sense unless you were shooting the content yourself, FOR yourself.
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