View Single Post
Old 04-13-2004, 09:47 PM  
Paul Markham
Too old to care
 
Paul Markham's Avatar
 
Industry Role:
Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Quote:
Originally posted by imageman
Exclusive content is worth maybe 10 times that of shared content but exclusive content shoot by your own ( professional ) photographers is worth even more. If we find the girl say in San Diego on a beach or in StarBucks and she agrees to shoot for one of our sites then not only is the content exclusive but for a time at least the girl is exclusive to one of our sites, this adds value to the videos and images.

Maybe one day she will become famous or maybe not, but our sites will have the original images etc which in my opinion are priceless, provided the girl is cute !

Thanks, you were the only guy who actually came up with an answer. I asked this around a few boards and no one knew.

If exclusive is worth 10 times what non-exclusive is worth then so long as it does not cost 11 times the money its worth getting. Content you shoot for yourself is always going to be worth more, simply because it's shot exactly how you want to fit the site.

I am always talking about the same level of quality, content and style of content. Good content at a price as opposed to lots more of bad cheap content is another question.

But if exclusive, shot be someone else, is worth only 10 times more than non-exclusive and costs 7 times more it's by no means the Golden Bullet people say it is.
Paul Markham is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote