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What's Exclusive Content Worth To You?
So what is it worth to you to have exclusive content on your site? I don't mean guys who are shooting themselves doing a POV, I mean normal paysites buying in exclusive sets to give themselves an edge.
From the paysite point.
What's exclusive worth? Let's say a site was adding 10 exclusive sets+videos a month. What would that be worth over adding 70 non-exclusives a month? How many more members would sign up or stay because a site had 10 exclusive sets+videos against 100 non-exclusives of the same quality?
I say 7 times as much as the price would be a 10 times more. I'm stabbing at prices as a rough guide. Non-exclusive $70, exclusive $500. Obviously the price will alter depending on the deal you get.
From the producers point.
A fair non-exclusive set and video will sell as a video, image set and a video+image set 10 times in the first three months. So priced at $35 a unit a producer can look at making $1400 in the first three months and still retain the license.
Don't ask me why so many are finding the content market hard at the moment.
So what is exclusive really worth to a paysite?
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