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Talk about hype! Yes, they make tasty doughnuts. But that's it. Their donuts aren't *that* much better than fresh doughnuts made by any decent doughnut shop. It's only when the hype makes their doughnuts out to be more incredible than an orgasm that people expect them to be that great. And hey, who doesn't want to pay a buck for something better than an orgasm?
It's nothing more than a tasty doughnut combined with a self-sustaining myth.
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