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One explanation for the failure of many dot bomb companies back in the late 90's is due to their failure to use the hierarchies mentioned in this article. Of course, most were funded by investor money instead of debt. And most focused on online content/services that had unproven revenue generating potential. Regardless, the mindsets were there and the symptoms were there.
Indeed, it could be a boon to adult webmasters that most of us don't have investors and are used to relying on personal resources for financing. This makes many of us keen on increasing efficiency and return on investment.
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