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The only way to insure your design is not reused is as was already said: In a Product-Purchase agreement or a lisc agreement.
If your selling the design out right it belongs to the purchaser pure and simple. You used art as an example. Fine, if I buy a painting the painting is mine. If I want to paint over the purple and make it blue I can regardless of the attachment the designer(painter) feels for his work. Hell, If I want to scribble on it with crayolas I can once I paid for it, its mine to do wiith as I wish
Liscence your work instead of selling it and thats a different story.
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