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make sure you get a good design, but make it targeted to amateur surfers, ie not a super slick looking design.
get a contetnt management script, it will make life a lot easier.
get a contract with the girl for a certain amount of pics/vids over a certain amount of time. also include her responsibilities such as member interaction if that is part of the business plan.
get a good photographer/videographer
start an affiliate program for webmasters to promote
get a decent domain and some search engine optimization
and most importantly.... get a girl that will sell
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