http://www.caslon.com.au/xcontentprofile.htm
Here is a very good example of some of the claims. This is the first time I have seen this but it is very detailed about some of the claims that have been made. It also has some solid information in it. Breaks it down into sectors etc.
This made me laugh out loud:
the dubious (and often notably self-serving) nature of many industry claims - "an industry where they exaggerate the size of everything"
I wonder what they meant by that
