Quote:
Originally posted by charly
jayeff you make some good points and I would agree about their being too few sites who look at content as a reason to retain members. But these sites are growing and Visa have announced that if we do not clean ourselves up they will do it for us.
More sites in the future will come to realise that you cannot keep selling mutton as lamb, especially as the surfer becomes more aware of what he should expect to get for his $30 a month.
As for more people moving away from content to motivate surfers to click, don't think that will happen. It's already a flooded market anymore will just dilute the results.
As I see it the days of "Feel the quantity not the quality" are diminishing. More and more sites are realising that with all the effort and expense they put into driving traffic into a leaking bucket, they could treble their incomes by plugging up the leaks. Look at Karups, Alsscan, Score, Hustler, Lightspeed, to mention a just few, these guys make a fortune this way. Those who think it's all about traffic will soon realise they can make a damn site more money from converting and keeping more of that traffic.
One of the reasons so many content providers are in trouble is they simply cannot produce the goods. As latinasojourn points out, they have to change to survive. Well some of them can't change. I 2000 you could sell any content to make a profit, well look at the content market now for the answer to that question. Clearly a lot cannot sell enough today at a profitable margin.
So very true. Had a client last week who thought $400 for 5 sets was fair as I was paying the model $200. Obviously he has no idea of what my content is worth to me and the other costs we incur.
The danger of using old over used content today is simple, 1% CB levels will soon make these guys realise that they need to deleiver a better product.
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all true.
and even if you get on an airplane and go to a 3rd world country to shoot costs still add up, all the fucking payoffs, and buying girls clothes and makeup, interpreters, security problems, theft, etc. the only really cheap content is for the 22 year old stud and his girlfriend who shoot POV and share the profits.
just bought a kodak 14n and 70-200 VR lens, even at mooch pricing and rebates this toy costs about 5k.
so i ain't sellin' content. i'm keeping it exclusive on my own sites.
just hired a guy to shoot for me in recife brazil, half the fees will go towards local payoffs.
there ain't no cheap content to produce, costs real loot.