Or if it's possible (for you). Go into Photo Shop, and create a black and white image (low bandwidth) which is text, stating that "this image is being stolen without permission! For hott sexxx, go to bla bla bla"
Basically make up a banner for yourself, and switch it out for the image that's being hotlinked, and use that prick as advertising.
If you use an image folder, and serve that image from several different places on your website, this might be more difficult to do.
If you only use the image on one site, then just rename it, and point the html to the right place.
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