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Content producers rely on website owners in order to sell their product for online use. When everyone thinks they can be a content producer then you end up with a lot of 'producers' that don't make any money since they aren't shooting the quality level that site owners are looking for.
Content producers that are not producing the type of content that site owners are looking for won't make sales in any market. The spread of broadband internet means that more surfers want video, not images. Smart site owners are giving their surfers video. As much as they can get ahold of, as a matter of fact. Video pricing seems to be holding quite well for quality product.
When all these new Visa rules came out, site owners have had to react accordingly -- which means that many of them who were always very easy to open their wallet before are taking a wait and see attitude -- waiting to see if they fail to comply with Visa what may happen to them.
There's no mystery to this if you think about it.
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