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What "reality" sites have is novelty value and therein lies the answer to a lot of the problems facing content producers. You could spend a week browsing new content and maybe one set in an hundred really makes you sit up and take notice.
Okay this is just an aspect of the increase in competition, but the point is that the main reactions have been to reduce prices or quit. Yet there must be photographers with the skills to try out different lighting or camera angles, the imagination to do something different with sets, hair, makeup. I don't know, I'm not a photographer. But I know that if you are in a competitive field and you don't want to compete on price, you have to be better (not in pro terms, but in a way that means something to the customer) and/or different.
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