I disagree somewhat. I think the webmaster should be 'into' what he or she is marketing. It gives them an edge that way, as they know better how to push their product, and what their members will want and/or expect.
For example, I've seen a stocking fetish website run by someone who is not 'into' stockings at all. Compared to a site run by a real stocking lover, it is jumbled and off-topic in many areas, and as aresult doesn't really appeal to its target audience.
That said, I agree about the closed minded folks here posting 'ick too many freckles' or "barf, her boobs are too small'.
That said, this is GFY.
