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Paul Markham

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#1

Would you pay extra for a great set?

06-26-2003, 05:03 AM

One of the good things about having YDG here for a week was that we were both able to sit and talk about the different aspects of our businesses.

One thing that surprised me was about the value webmasters place on a really good set. Magazines know they have to get the best 10 sets they can find for every monthly edition. But they will pay extra for a really good set, one that goes on a front cover or centrefold, two girl, boy girl. Because they know it sells their magazines.

Some webmasters buy at a set price and go for what ever they can get within that price. And some want the best they can get.

So would you pay extra for a set or video that's going to draw attention and bring/convert/retain surfers on your site or not?

Or do you buy only on price, because it makes not difference?

32 Voters

Yes, will pay more for better content.

0%

25 votes

No, buy only on price and quantity.

0%

7 votes

The poll is expired.

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Gary

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#2

06-26-2003, 05:15 AM

So........you can have normal crappy stuff, or, if you wanna pay extra you can get a quality set.

Ya, i like that. I would pay extra

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#3

06-26-2003, 05:19 AM

Hi Paul
I think the very most of clients buy on price

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Krome

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#4

06-26-2003, 05:20 AM

If anyone hits the no option they should be banged and shoved into boiling oil.

I know people who have paid $750 just for the rights to one picture for the front page splash.

As Kman used to say "Quality sells - period'
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Reak

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#5

06-26-2003, 05:21 AM

impressions sales , quality contents brings the rebill so yes i would pay something more for quality content if i like the content myself too
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Paul Markham

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#6

06-26-2003, 05:22 AM

Originally posted by Nydahl
Hi Paul
I think the very most of clients buy on price

If that were true you and I would not do the business we do.

We got two sites, one based on price, see signature, the other based on quality. The quality site brings in the most money.

Would it bring in 5 times the money if we cut all the prices by 2/3 is the question.

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#7

06-26-2003, 05:25 AM

Originally posted by Reak
impressions sales , quality contents brings the rebill so yes i would pay something more for quality content if i like the content myself too

this is interesting opinnion.I have never thought about this that way.Yes quality brings rebills - hmh nice and logical idea

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#8

06-26-2003, 05:27 AM

I don't buy a whole lot of content but when I do, quality if the most important factor. What good is content if it doesn't get surfers to whip out the plastic? There's no replacement for quality content
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Paul Markham

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#9

06-26-2003, 05:29 AM

Originally posted by Krome
If anyone hits the no option they should be banged and shoved into boiling oil.

I know people who have paid $750 just for the rights to one picture for the front page splash.

As Kman used to say "Quality sells - period'

Unfortunately I get people emailing me al the time and saying "So & So does it for $10 a set" when I go and look I wonder of So & So ever sell anything!!

Plus we have recenly been hit with a lot of people giving it away. I think ther is room for both, but if you want to go to the top you have to think of the consumer first.

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#10

06-26-2003, 05:29 AM

Originally posted by charly
If that were true you and I would not do the business we do.

We got two sites, one based on price, see signature, the other based on quality. The quality site brings in the most money.

Would it bring in 5 times the money if we cut all the prices by 2/3 is the question.

I have made a test and tried to cut some prices - there is some difference - total overturn is higher

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Reak

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#11

06-26-2003, 05:39 AM

Originally posted by Nydahl

this is interesting opinnion.I have never thought about this that way.Yes quality brings rebills - hmh nice and logical idea

thanks, i think its fair pay something more for Quality content.
if people love it more you get more sales,clicks.
so the photographer need to get some more for it !
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#12

06-26-2003, 05:40 AM

If your trying to sell teens, and the girl your using dosen't make you want to whip it out and blow it all over the screen, then you won't sell shit.
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Paul Markham

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#13

06-26-2003, 06:30 AM

Originally posted by Nydahl

I have made a test and tried to cut some prices - there is some difference - total overturn is higher

Yes but is it high enough, here are certain costs and overheads. Are you better going fot a higher price with a bigger profit margin than a lower price, with the reduction coming 100% out of your profit margin.

Then again there is the view if you sell it more time does that mean it will be more widely distributed and does that make a diffence to the surfer?

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Paul Markham

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#14

06-26-2003, 09:50 PM

Originally posted by ThePornGuy
If your trying to sell teens, and the girl your using dosen't make you want to whip it out and blow it all over the screen, then you won't sell shit.

I think that should be the criteria for most niches.

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quiet

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#15

06-26-2003, 09:53 PM

from the title, of course. i don't buy 'sets' but the only thing that matters to me is quality. a couple hundred bucks extra per scene doesn't mean jack fucking shit.

it's all about quality.

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#16

06-26-2003, 09:56 PM

yes i would

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#17

06-26-2003, 09:56 PM

Originally posted by quiet
a couple hundred bucks extra per scene doesn't mean jack fucking shit.

::sigh::

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#18

06-26-2003, 10:06 PM

I have to say most of pauls girl's make me hot...

Different strokes for different folks I guess. But yea if the girl does not fit the niche and cant work the look and the camera thats not quality content...

As for one, I pay higher for quality..I also weed out my own models based on what they can pull off in front of the camera..

We had one girl today who got DRENCHING WET...
She was embarassed to show pink but we talked her into it..and you know what. It was a killer shoot!...

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Paul Markham

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#19

06-27-2003, 01:20 AM

Originally posted by quiet
from the title, of course. i don't buy 'sets' but the only thing that matters to me is quality. a couple hundred bucks extra per scene doesn't mean jack fucking shit.

it's all about quality.

Whether you buy or create it's all the same in the end.

There is another consideration, the surfer is faced with an absolute mountain of porn to look at, so if you want to grab his attention you need to hit him with something different and better. You want to drag him away from jerking off to free porn? Then give him a very good reason.

Give him something that anyone with a digital camera and a nked girl can shoot, not because it's no good, but because that is a flooded market.

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Paul Markham

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#20

06-27-2003, 01:30 AM

Originally posted by Ketadream

As for one, I pay higher for quality..I also weed out my own models based on what they can pull off in front of the camera..

We had one girl today who got DRENCHING WET...
She was embarassed to show pink but we talked her into it..and you know what. It was a killer shoot!...

I have always said the hotter the girl the better the shoot. Over the years I looked at the girls I shot and the horny ones usually sold better.

It's not just about how she looks.

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#21

06-27-2003, 01:42 AM

I would gladly pay much, much more than alot of content providers charge to get REALLY perfect models for whatever niche I'm working with... *IF* I could afford it. Right now I have to work with what I can fit into my limited content budget, which means I have to be careful about what I buy, but if I had the money to spend I would certainly pay whatever it took to get what I need. Too many content providers just don't have what I'm looking for and when they do, it's WAY out of my price range.
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Paul Markham

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#22

06-27-2003, 04:29 AM

It's always the problem, whether it's wise to invest in that something special and see the rewards come in or wait for the money to build then go for the extra.

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#23

06-27-2003, 04:53 AM

Originally posted by Reak
impressions sales , quality contents brings the rebill

not exactly.

fundamental misunderstanding of marketing v. sales
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Reak

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#24

06-27-2003, 04:55 AM

Originally posted by sltr

not exactly.

fundamental misunderstanding of marketing v. sales

tell me what you think ?
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#25

06-27-2003, 04:58 AM

Higher price for quality facilitates exclusivity further raising value of image.

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#26

06-27-2003, 05:10 AM

Originally posted by Reak

tell me what you think ?

he is saying that you dont want a glamour model promoting a coke crack whore amateur pay site "besically".

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#27

06-27-2003, 05:12 AM

Originally posted by Ironhorse
Higher price for quality facilitates exclusivity further raising value of image.

Yep deffinently gives every set/image more exclusivity, most dont realyse that though.

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#28

06-27-2003, 05:16 AM

Originally posted by Reak

tell me what you think ?

basically, a marketer's goal is to get the traffic.
period. marketing is not responsible for revenue creation.

once that traffic is acquired, it the goal of sales to close the deal. to put revenue in the bank.

marketers don't make money for a company, they spend it to get the *qualified* leads to the sales people.
if the equation is traffic, conversion, retention,
marketing gets the traffic and sales is responsible for converting and retaining.
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#29

06-27-2003, 05:17 AM

Paul, its a trick question for sure and a hard one at that.
I dont think either you nor me have much doubt on how it works and what sells to the webmaster, BUT we also know that ppl will be screaming for quality on the boards and then debating for 20 mins with us about a discount on a 50 bucks purchase.

Hell big webmasters will even start asking for discounts before they have seen any of your content let alone signed up to the store in question yet.

Then again you have clients that will buy for 1000 bucks before their account is even approved.
"or just wire you a bunch of cash without a refrence" "right"

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Paul Markham

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#30

06-27-2003, 05:22 AM

Originally posted by Loch

Yep deffinently gives every set/image more exclusivity, most dont realyse that though.

You mean not everyone and his brother will have Sobe's videos by now?

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#31

06-27-2003, 05:24 AM

Originally posted by charly
You mean not everyone and his brother will have Sobe's videos by now?

Talking higher price here mate, not the sobe vids, but yes im sure sobes vids can be seen as filler content on a shitload of sites

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Paul Markham

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#32

06-27-2003, 05:49 AM

Originally posted by sltr

basically, a marketer's goal is to get the traffic.
period. marketing is not responsible for revenue creation.

once that traffic is acquired, it the goal of sales to close the deal. to put revenue in the bank.

marketers don't make money for a company, they spend it to get the *qualified* leads to the sales people.
if the equation is traffic, conversion, retention,
marketing gets the traffic and sales is responsible for converting and retaining.

Sorry to say this but not quite right. Send 1 million hits an hour to a site will not necesarilly make you a penny more.

Marketing is the promotion of a product and service, to it's strengths. It is promoting a product/service in the right places, at the right level and the right times. It is forming a strategy that works to the sales departments benefit and does not hinder them. Not just the "Shouting as loud as you can" and drawing the biggest crowd.

I learnt something very early in my sales career, a modern guided missile is far more effective than the WW2 Ack Ack gun.

Last edited by Paul Markham; 06-27-2003, 05:57 AM.

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Paul Markham

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#33

06-27-2003, 05:55 AM

Originally posted by Loch

Hell big webmasters will even start asking for discounts before they have seen any of your content let alone signed up to the store in question yet.

Then again you have clients that will buy for 1000 bucks before their account is even approved.
"or just wire you a bunch of cash without a refrence" "right"

Sadly true, we both get the BIG websites contacting us asking for a big discount for a normal size order. Always wondered why. They have more members, give a set more exposure and can afford to pay more.

We make far more money out of the smaler sites who just come in buy the content week after week and never ask for a discount. Sadly some of our competitors are not so strong enough to resist.

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#34

06-27-2003, 05:56 AM

Originally posted by Ketadream

We had one girl today who got DRENCHING WET...
She was embarassed to show pink but we talked her into it..and you know what. It was a killer shoot!...

Pics

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#35

06-27-2003, 05:59 AM

Originally posted by charly
Sadly true, we both get the BIG websites contacting us asking for a big discount for a normal size order. Always wondered why. They have more members, give a set more exposure and can afford to pay more.

We make far more money out of the smaler sites who just come in buy the content week after week and never ask for a discount. Sadly some of our competitors are not so strong enough to resist.

yep, 50 bucks purchases "hell even 10" as long as they love your product and they come back which most do

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stocktrader23

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#36

06-27-2003, 06:01 AM

I don't know exactly what you are shooting for with this thread.

I am assuming you want to know if you would make more money by cutting your prices. That can't be answered. Can you pull off a "blowout" to make it profitable or will you spam the same boards as usual? It's all in the marketing. Of course some paysites want less saturated and high quality content but with all of the shit paysites going up every day there is a big demand for cheap content. If you provide the cheap content and present it right you could probaby quadruple your yearly profit.

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#37

06-27-2003, 06:14 AM

Originally posted by charly
Sorry to say this but not quite right. Send 1 million hits an hour to a site will not necesarilly make you a penny more.

Marketing is the promotion of a product and service, to it's strengths. It is promoting a product/service in the right places, at the right level and the right times. It is forming a strategy that works to the sales departments benefit and does not hinder them. Not just the "Shouting as loud as you can" and drawing the biggest crowd.

I learnt something very early in my sales career, a modern guided missile is far more effective than the WW2 Ack Ack gun.

please re-read my comments. oh wait, nevermind. you just repeated them.
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Paul Markham

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#38

06-27-2003, 06:45 AM

Originally posted by sltr

please re-read my comments. oh wait, nevermind. you just repeated them.

Sorry I thought you were saying it was your job to send hits and their job to convert them, what I'm trying to say is that the two go together. Send the right kind of hits to the right kind of site.

I've worked with marketing departmements who thought it was only about getting enquiries, regardless of what the guy was enquiring about.

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Paul Markham

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#39

06-27-2003, 06:55 AM

Originally posted by stocktrader23
I don't know exactly what you are shooting for with this thread.

I am assuming you want to know if you would make more money by cutting your prices. That can't be answered. Can you pull off a "blowout" to make it profitable or will you spam the same boards as usual? It's all in the marketing. Of course some paysites want less saturated and high quality content but with all of the shit paysites going up every day there is a big demand for cheap content. If you provide the cheap content and present it right you could probaby quadruple your yearly profit.

You are right, I'm trying to find out what the market really wants.

We already have two sites.

<a href="http://www.bargainbasementcontent.com" target="_self"><img src="http://www.banapro.com/banners/our_banners/bbcs_ban.gif" width="468" height="60" alt="BBCS" border="0"></a>

Has 440 sets all around $5 to $10 and seems to do well. Especially as the license allosw for affiliates.

<a href="http://www.paulmarkham.com" target="_self"><img src="http://www.banapro.com/banners/our_banners/banner_468x60_2.gif" width="468" height="60" alt="PMCS 468x60 NEW!!" border="0"></a>

Is for the better quality sets (460) and priced $30 to $50 per set, more if there is a video and set. Plust the license is more restricted.

But if the I was to put everything into the $5 to $10 site would our sales rise by a factor of 7? I very much doubt it.

And what of our the Internets long term future, is it in supplying newbies and "Quantity" sites or "Quality" sites?

It's also what we should be talking bout rather than what beer we drink.

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stocktrader23

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#40

06-27-2003, 07:02 AM

Originally posted by charly
You are right, I'm trying to find out what the market really wants.

We already have two sites.

<a href="http://www.bargainbasementcontent.com" target="_self"><img src="http://www.banapro.com/banners/our_banners/bbcs_ban.gif" width="468" height="60" alt="BBCS" border="0"></a>

Has 440 sets all around $5 to $10 and seems to do well. Especially as the license allosw for affiliates.

<a href="http://www.paulmarkham.com" target="_self"><img src="http://www.banapro.com/banners/our_banners/banner_468x60_2.gif" width="468" height="60" alt="PMCS 468x60 NEW!!" border="0"></a>

Is for the better quality sets (460) and priced $30 to $50 per set, more if there is a video and set. Plust the license is more restricted.

But if the I was to put everything into the $5 to $10 site would our sales rise by a factor of 7? I very much doubt it.

And what of our the Internets long term future, is it in supplying newbies and "Quantity" sites or "Quality" sites?

It's also what we should be talking bout rather than what beer we drink.

I wouldn't sell single sets for $5 to $10 each. Maybe $10 each and $5 each if they buy every single one in the discount store. It still comes down to how you market it. If you are just going to continue selling from posting on boards your sales probably won't increase 7 times over. However, if you marketed a package of all your cheap sets and actually tried to put some marketing behind it I imagine you would be pretty darn suprised at what it could pull in.

Oh yea, the people buying the cheap sets don't care how many people have them because they are going in low end sites anyway. I picked up a cheap package from FA Productions just to make a low end paysite one day. I wouldn't have picked it up at regular price and I don't care if 10,000 people have the same sets.

Edit: And no I wouldn't put your high end sets on sale at some rediculous price. You will always have your customers who want quality content that isn't everywhere. I wouldn't do it just on the basis that I sold the content for a lot more money to people already and it would be kind of shitty to sell the same content much cheaper than they bought for.

Last edited by stocktrader23; 06-27-2003, 07:07 AM.

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