KP sells on the net because the net is (somewhat)private. I would imagine that that industry (sad) trudged along through the mail and word of mouth before the information highway was paved.
Even now in cyberspace's infancy, KP must cower in what dark corners of the web still exist.
Using KP keywords on a site is somewhat akin to the assembly of a nuclear weapon:
1) The warhead is built in Whatcha City.
2) The casing is built in Whoosie Town.
3) The fuel is made in Wahoo Plateu.
4) They are all assembled in Amarillo, Texas.
You still end up with a big bad bomb.
To put KP words on a site regardless of whether one sells it or not, still makes you a cog in the KP machine.
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