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Fair play is the best way. A lot of users will have a look for the how- to-cancel-information BEFORE they sign-up for a site and if they not find it as easy as the can find the join-button, they wont sign up. And if the site is quality with regularly updates of the promised stuff, you will not have to hope, that the members will not cancel because
a) they forget it
b) did not find out how to cancel yet
better they don't cancel, because they like the quality of your site and are satisfied customers.
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