01-28-2004, 02:21 AM
|
|
|
GFY Royality ;)
Industry Role:
Join Date: Oct 2001
Location: ┌∩┐ ◣_◢ ┌∩┐
Posts: 46,922
|
Quote:
Originally posted by RP Fade
It's called name branding and recognition.
Just because coke buys a billboard on on a freeway does not make you go buy some right away. But 9 out of 10 people (actual survey) ask for 'coke' not pepsi.
How many laundry detergents can you name? How bout toilet paper? When someone says cheeseburger what comes to mind?
Marketing 102..
|
Somebody gets it.  |
|
|