Quote:
Originally posted by montel
How do you get 8k return on a sig?
|
It's called name branding and recognition.
Just because coke buys a billboard on on a freeway does not make you go buy some right away. But 9 out of 10 people (actual survey) ask for 'coke' not pepsi.
How many laundry detergents can you name? How bout toilet paper? When someone says cheeseburger what comes to mind?
Marketing 102..